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"Programming doesn't need to be the live rights" | How Sports Organisations can use Twitch

23.09.2020 |

With non-gaming content on the rise, Twitch has developed into a destination for increasingly creative and engaging video content offered by traditional sports organisations. With the recent launch of a dedicated sports category, Twitch is now signaling to clubs and rights holders: "we are here to stay, come join us". Reason enough for us to speak to Twitch's Strategic Partnerships Manager Farhan Ahmed about how traditional sports entities can successfully create new digital experiences on the platform, why live rights are not necessarily a requirement for engaging content and what you need to observe when starting out on Twitch! (Recorded on 22 September 2020)

 

Our Speaker on LinkedIn 👉 Farhan Ahmed