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"We will have 500 million digital humans in a few years from now" | Virtual Influencers: Mega Trend in the Making?

10.09.2020 |

Fake humans, real influence! In this episode of Spotted we explore the fascinating trend of virtual influencers, computer generated characters that have found fame on Social Media, boasting huge communities and even their own brand deals. We speak to Annika Kessel, founder of Switzerland-based avatar studio Cosmiq Universe, about the origins of this trend, the potential business opportunities created by digital humans and the strange allure of the uncanny valley reaction triggered by avatars such as Lil Miquela or Leya Love. (Recorded on 9 September 2020)

Here is a spot of the Calvin Klein campaign featuring Lil Miquela mentioned by Annika: