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Story Behind

“We have all become 'zoomed' this year” | How Formula 1 and Zoom Reinvented the Digital Hospitality Experience

02.12.2020 |

The hospitality at a Formula 1 Grand Prix is renowned the world over. But when the coronavirus struck, the main pre-event entertainment disappeared for Formula 1 and its commercial partners. In this episode of Story Behind, Zarah Al-Kudcy, Head of Commercial Partnerships Development, explains how Formula 1 reinvented hospitality for the age of Zoom. (Recorded on 26 November 2020)

Reach out to our expert guest on LinkedIn: Zarah Al-Kudcy